Brad Pitt scores £4m payday as first male face of Chanel No.5... and brand new teaser shots give us a sniff of campaign to come
- The actor was reportedly paid $7m (£4.32m) for his services
- Follows in footsteps of Marilyn Monroe and Nicole Kidman
Chanel No.5: The only thing Marilyn Monroe ever wore in bed
It is famously the only thing Marilyn Monroe ever wore in bed.
But having recruited both her and several other female personalities to front campaigns for their most famous scent, No.5, French fashion house Chanel is set to mix things up.
For the first time in its 91 year history, the perfume is being endorsed by a male celebrity.
And
Brad Pitt, 46, has been chosen as the man for the task - though we're
pretty sure the reported $7m (£4.32m) paycheck will have sweetened the
job.
To get us all in
the mood (and rather hot under the No.5-scented collar), the luxury
brand have released a selection of campaign teaser shots of the
advertising campaign, due to hit the glossies in full in the November
issues.
Chanel have also released a number of mini videos - a maximum of just eight seconds each featuring father-of-six Mr Jolie.
Director
Joe Wright - whose previous works include two Keira Knightley movies
Atonement and Anna Karenina - shot the full commercial, which premieres
in full on 15 October.
Wright was also behind the recent cinematic Coco
Mademoiselle commercial featuring Knightley haring around Paris on a motorbike.
In one sneak preview
black-and-white photographs for the new campaign, artist Sam Taylor-Wood
has captured the actor and director in a contemplative, mid-shoot mood.
Director's cut: Brad Pitt, left, and Chanel No.5 advert director Joe Wright, right, during shooting of the commercial
And although we don't get to see Pitt
in action in the teaser video, we do get a rather mysterious recording
of his whispery voice, asking 'Do you feel lucky? Why?'.
The vocal snippet is set against a
still of Pitt's shirted upper back and the back of his head, an image topped with the No.5 logo and split with the printed
phrase 'Do you feel lucky?'.
In another video the Hollywood star asks 'What’s the mystery?', 'Are you going somewhere?', then 'Where?'.
It was revealed back in May that
Hollywood star was going to front Chanel's new campaign, and Andrea
d'Avack, a spokesman for Chanel, said: 'To keep a legend fresh, you
always have to change its point of view. It is the first time we've had a
man speaking about a women's fragrance.
'We think very much that the perfume
is a seduction between a man, a woman and the perfume. No.5 is our
leading fragrance, and we are willing to make the investment to keep it
on that level.'
The actor follows in the footsteps of actresses including Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve.
Let's hear it for the girls: Nicole Kidman became the face of Chanel in 2003, left, and a billboard poster for the scent, right
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